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26 January 2011

Tritonal Interview

Tritonal Interview

With the launch of their new label, Air Up There Recordings, and the soon release of their debut artist album, this duo from America are progressing toward nothing short of the Trance Elite. How are you guys doing right now?

Chad: Things are crazy busy at the minute! Just finished the album, and sorting all of the remixes, Marketing & PR for the Album while also running a label We are set to do a few guest mixes and have a busy month of shows coming too, It’s a good time!

Dave: Well as Chad had mentioned, the album is occupying the majority of our time, but that's a great thing! It's our first album and we're hoping for a great impact in EDM industry - so every ounce of effort is on all ends for us! You just played in your hometown, Austin, Texas, for New Year’s. How does it feel to play at home?

Dave: Oh man, it was so amazing to see everyone come out from under the woodwork and shake the place with us! We couldn't have been any more thankful and excited to play our own hometown! Hopefully many more experiences here like that to come.

Chad: It was great to see all the wonderful faces whom have supported us since the beginning. Thank you Austin, we LOVE YOU! Your debut artist album is about to hit the stores! What work went into it, what can we expect to hear in it, and most importantly, when can we expect to hear it?

Chad: haha, talk about the loaded question! About 2 years of work went into it and it feels good to be done. We wrote and rewrote most of the tunes 3 and 4 times over. Collaborations with Cristina Soto, Fisher, Meredith Call, Jeza, Bethany and Jenry R are all up on the plate! Previews are coming out now, with a full release at the end of March / early April.

Dave: Within the album itself you're going to hear our initial Tritonal sound with a new and improved twist to it. From club thumping to pretty and melodic, you'll notice our objective is to make you put it on repeat in the car and at home ;) You recently launched your very own record label, Air Up There Recordings, a sub label off Enhanced. How did that come to life?

Dave: We thought it would be a wonderful thing to venture down. Seeing that we want to take our sound to a different level, not all labels will accept this; but having our own label gives us this freedom of experimentation to developing a unique style!

Chad: Well, we have had a good standing relationship with Will Holland, and have also wanted to start our own imprint for some time. We are excited to team up with someone as motivated and focused as we are – Will is a Godsend!! We love being able to sign new artists, help them grow and continue to grow ourselves. It also allows us to release what we want, when we want! What are your favorite three synthesizers to use in the studio?

Dave: We have a handful of plugins in our arsenal. The top ones that we jump to all the time are Z3ta, Nexus, V-Station, the lovely Virus Ti and who could forget the Native Instruments packs - wow!

Chad: Massive, and as Dave said the Virus TI for sure, and Omnisphere – hands down. Love them! Can you give the youngster producers out there any tips, tricks, and advice you use in the studio?

Dave: Well if you do have an untreated room, it's wise to at least get some proper monitoring tools. I would start with a good pair of monitors. Another key thing is when you're starting a mix, pull down all your channel faders to half way to give yourself plenty of headroom for a cleaner mix result! This has helped us loads. I've smacked my head loads of times going "OH that's why!" Stay out of the red.

Chad: Most definitely – Be sure to get your room properly treated with some sort of Audio Absorption panels – it will pay massive dividends once your tracks get up to a high level. Your DJ Diary is continuing to grow and grow. How does life on the road affect your relationships with friends and family?

Dave: For me, it is easy to get homesick on the road and It can be tough sometimes. It really depends on how long and far we travel. Haha especially when we go overseas, the communication gets tougher! But my family and friends understand and know that I love them wherever I am.

Chad: Like Dave said, it can be tough, but it also gives me a greater appreciation for my beautiful wife. Skype, International Calling on the iPhone and IM make things a lot easier these days!! Do you have any embarrassing or interesting stories on your travels?

Dave: Oh my, loads of embarrasing moments - but that's what creates some fun memories. One time on our travels abroad, I kept snoring in front of this poor lady and she kept hitting me with a pillow to wake me up from time to time to get me to shutup haha!

Chad: While touring Australia this summer, we played in Syney on a Saturday night. After the gig ended around 2 am, I was so jet lagged that I couldn’t sleep. I ended up walking around the city around 6 am to discover a massive 80,000 person marathon going on called City to Surf. I entered the 14K race and ended up at Bonzai Beach a few hours later – lifetime memory! If you both had only 6 months to live, how would you spend the rest of your life?

Chad: I would sell everything I own and take my wife to some remote island. Living, laughing and loving would be a top priority – with quality time spent in prayer and meditation. Hopefully some amazing food would be in order as well.

Dave: I would give everything I had to those who need it more and definitely spend more time in prayer and stay with family. It's a blessing that we are doing what we do and staying on two feet. I feel I would want to make the last 6 months of my life just helping others in need everyday.

Nonstop2k: What kind of mindset do you think would be helpful to the upcoming and aspiring producers who wish to develop themselves in the industry?

Dave: Try to not force it too much and stay focused. Having a good, consistent flow of tracks helps, but then realize that eventually quality is going to be better than quantity. It's important to find yourself a really good workflow to groove with on a daily basis so you can stay strong and sane. If you're beating your head against the wall - step away, rethink and return. Workflow is critical - it will make all the difference with your tracks in the end.

Chad: Well, get ready to grind. It’s a competitive industry, with loads of talent. You have to not only produce tracks at a high level, but consistency is key in a market place where the shelf life of most tracks is only a few months! Spend good time developing your sound, work hard, and things will turn up. Where do you predict the status of electronic dance music, globally, in the next five years?

Dave: EDM is has been having major changes within it already! You see the electro basslines already influencing the older trance sound. Now, the 4,4 beat is influencing the r&b industry and crossing over into many commercial jams. My hope is that within the next 5 years, EDM and the commercial world will unite, thus creating more opportunity for more artists! It's exciting.

Chad: I see EDM continuing to cross pollinate with other styles like it already has been. The migration of modern trance towards a more progressive and electro sound is apparent in just about every major artist out. Even longstanding labels who have been known for uplifting full on trance, are now moving towards a more tech, house influenced form of trance. Its exciting times in sound design. In the US, Hip Hop and R&B are seeing all time high levels of 4/4 beat influences. I see the lines between commercial and EDM continuing to blur even more. How would you describe your sound in three words?

Chad: Sexy, Edgy and Melodic ;)

Dave: Moving, Emotional and Powerful You have a very beautiful melodic sound. Who are your musical inspirations?

Dave: Ah well, my heart has always been into beautiful melody. I find myself being inspired by even the smallest sounds to the prettist melodies I've ever heard in even artists like, Pink Floyd, Cold Play, Acceptance and I could really just go on forever here!

Chad: Love, love, LOVE Coldplay! If you could collaborate with any musical artist at any time in history, who would it be?

Dave: I would love to get in the studio with Seal or Colbie Caillat

Chad: Chris Martin or Rhianna Any plans to work with other vocalists besides Cristina Soto on singles in the future?

Chad: Yes, we have already done so with a total of 5 vocalists on our new album. Meredith Call from Winter Kills, Jeza and Fisher are all amazing!

Dave: Additionally, I'm sure we'll also like to work with more vocal talent in the future as well. What can fans expect from your new record label this year?

Dave: A lot of unique music for sure! We're looking to build the team with a new, incredible sound. Be ready world - Air UP There wants to take you on an adventure.

Chad: Expect big things from Norin & Rad – Look out for the The Gift, its incredible HUGE! Lastly, what are your goals for 2011?

Dave: Get the new studio up and running fully and have a sucessfull album release!

Chad: Play Europe more, break the DJ Mag Top 100, and enjoy our Album Tour Dates. Thanks for taking time to chat with us! Hope to see you in a club this year soon!

Dave: Thank you! A great massive hug to everyone who has been pushing us through thick and thin! We love you.

Chad: You as well, and a BIG Thank You to all the fans who continue to inspire us!

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